Do you deeply care for your members?

Last week, we talked about how to use a framework to define the purpose of your community and tie it to tangible goals. Now it’s time to collect more information to turn your strategy into an actionable plan. The digital world provides a lot of useful intelligence if you know where to look, but it can be hard to cut through the noise. Nonetheless, you know that Audience, Brand, and Category are the three significant aspects of the community.

Read →