Nov 11, 2020Liked by Harshitha from Glynk

Hi Anukriti, thank you very much for sharing such an insightful article! i really liked the key points of giving importance to community members. But i have a major question - While i have been able to create a vibrant community on Whatsapp and Google Groups, it has been really hard to create the same on other platforms like Facebook or Linkedin. What could be the reason?

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Glad you found this useful, Levine!

From our experience, it's the intimacy of the platforms that decide how much time your members spend on them.

- FB and Linkedin have lost that intimacy being too open.

- Time spent by users on these platforms has also gone down.

Whatsapp and Google Groups also work because your users are already there, using it every day. Your ability to reach members where they are is going to be major factor in deciding how successful your community will be.

Hope this was useful :) We will try and cover this in depth in the coming editions!

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