In the late 1980s, Harley-Davidson, a famous American motorcycle manufacturer, was facing a financial collapse. With continuously decreasing demands for their products, the company faced some really tough times. But, here’s where it all changed. The company started the complicated task of reinventing itself and reviving the brand. The new strategy included building the Harley-Davidson community. And the rest is history.
Is building customer communities hard?
Is building customer communities hard?
Is building customer communities hard?
In the late 1980s, Harley-Davidson, a famous American motorcycle manufacturer, was facing a financial collapse. With continuously decreasing demands for their products, the company faced some really tough times. But, here’s where it all changed. The company started the complicated task of reinventing itself and reviving the brand. The new strategy included building the Harley-Davidson community. And the rest is history.